8 Reasons Aspiring Film Makers Fail to Ever Make Any Money!
Ever since I began teaching this stuff, I have had the opportunity to observe many careers. Interestingly, those who had the most “talent” were not necessarily the ones who became the most successful. A career that looked promising could crash and burn before it even got started. In taking a closer look at this occurrence, I noticed that there were factors that surfaced again and again. They are:
1. Lack of training
2. Attempting to do everything yourself
3. Poor website
4. Poor attitude
5. Unrealistic expectations
6. Poor organisational skills
7. Giving up too soon
8. Lack of professionalism
Let’s take a closer look at each of these:
1. Lack of training
Successful athletes, singers and actors all have coaches, even (and especially) when they’re at the peak of their career. It’s no different for you, though sometimes a beginner with a certain degree of natural talent might believe they can go it alone. It is very difficult to see yourself as others see you, and it’s very hard to film and direct and edit and light and do sound and do graphics yourself, all at the same time. A good coach will help you turn your raw talent into bankable skills, they will teach you how to move beyond simply having the right kit and help you realise your own niche. To succeed in film making and video production, you need much more than raw talent and desire, you need good training, a reliable film making approach, marketing skills and the self-discipline to stop beating yourself up when the going gets tough. A good coach can shorten the learning curve by years and give you the support you need to pursue your professional video/film making career.
2. Focus on one aspect of production
Traditionally, there are well defined roles in film or video production. Producer, Director, Cinematographer or DoP, Camera Operator, Make Up, Sound, and so on. And that is so that productions run efficiently with clear lines of command. However, modern production is changing and increasingly you will find yourself adopting many, if not all of these roles, in order to bring the production in on budget. But the biggest mistake you can make is believing that you can do each role simultaneously and with equal skill. You wouldn’t believe the amount of film makers that do this and it really annoys clients. It’s one of their biggest complaints.
You cannot make films/video alone with any real commercial viability. It’s a collaborative process. Sure, you can have a small crew. Find a good team of professionals to help. Find a good editor. If you are not confident in hiring an unknown, speak to others, ask for references and have a look at their previous work, then try them out on a small project. Remember, any crew you hire are an extension of you and your brand. Finding a good support team will allow you to focus solely on shooting.
3.Poor website
A website is an important marketing tool for a film maker, and it must be good. Having a bad website is worse than having no website. Have a website with short clips of your work, it doesn’t have to be elaborate. Sadly, this is the one place where many beginners cut corners and fail. Your website should contain good quality footage filmed by you and edited well (see above re: the importance of finding a good editor). But a word of warning, make sure that you’re ready to take this step. A website that is homemade, badly designed or lacking quality content that is relevant to your target market will get clicked off within seconds and you won’t get another chance. You can set up a WordPress blog within 15 minutes, but that’s what everyone is doing. To get a decent designed website can be expensive – anywhere from $1000 to $5000 – so don’t do it until you’re ready and have trained properly, otherwise you’ll be wasting your money.
4. Poor attitude
In the Film & TV business, or any business today, good social competence – the ability to work well with others – is a must. There is no place for prima-donnas or film makers with attitudes. You have to be able to take direction graciously, put up with fickle clients and directors and take rejection. I have been to too many shoots where the film maker is sat at lunch moaning about the business and they’re only doing this ‘gig’ for the money because they’re only a stepping stone away from making their ‘feature film’. Such negativity has a way of catching up with you and is the fastest way to undermine a career.
5. Unrealistic expectations
People often ask me how long it will take before they’ll start to make money in digital film making. That depends on many factors: the quality of your work, your talent and training, the amount of time you spend on marketing yourself and your persistence. You must be willing to market yourself and that means finding clients, agencies and Directors that are willing to look at your work and showreel, and consider you for future jobs. This can take months or even a year or more to do. But it can be done. I did it and you can too.
6. Poor organisational skills
This is the part where the artistic side of being a film maker dovetails with the business side. Film makers tend to be, and indeed must be, creative and artistic individuals. This means that thinking and running themselves as a business can be tricky. However, it’s a must if you want to work professionally. Think of yourself as a product that has to be marketed. You will need a computer, a printer and a database of businesses and agencies who you will need to form relationships with. You will also need a system to constantly keep you in contact with the people who can give you work. Film making is a people business, and people buy people.
7. Giving up too soon
There have been occasions in my career – when I was working as DoP – where I have called the same Director or production company every month for years! Some may be resistant to that, others won’t, but one thing is for certain – they will know who you are. Many people give up too soon or don’t like doing this. However, if you really want it, you must make yourself do it and thankfully it gets easier the more you do it. Don’t sabotage your career before it gets started.
8. Lack of professionalism
You name it!
Turning up late for meetings and shoots. Arguing with the Director. Not being prepared. Turning up drunk or under the influence. Letting a bad mood show. Spreading gossip. Bad mouthing other film makers at every opportunity. Not caring for personal hygiene. Not following up on opportunities and leads.
Need I say more?
I hope you’ve enjoyed my report and I look forward to providing you with more important film making information in the future.
177 days ago
No.8 ‘Turning up drunk or under the influence’ – sounds like most of my belgium shoots. only over there they encourage it.
Nice article though Den,
J
176 days ago
Funny, I had this experience in Belgium too, although in a field totally unrelated to filming, must be a general thing…
175 days ago
Hopefully everyone already appreciates all that. Although only today I did suggest to someone that it isn’t possible to get it all out of books and the internet, that film making is a practical art and working with experts, plus a lot of practice, is the way to gain the skills you need. That it is a collaborative art has been said many times and I doubt that anyone who has done any ‘organised’ production would suggest anything else. But many people running their small video business (e.g. social events) do have to be a jack-of-all-trades; thankfully they don’t have to do it all at once! Recognising when it is more cost-effective to hire in skills than it is to do it yourself is another necessary capability. But if you’re going for the Olympics of film making, then take the path of picking your specific sport.
87 days ago
Very good points. I will add, knowing when to say ‘no’ to a project.
Some film work look attractive and appear to have all the buttons ticked for a big financial harvest, but you can’t help feeling something is not quite right about this. It helps if you as the filmmaker, can say …thanks for this offer but no thanks.