Not so long ago $10k would buy you an EX-3, a 1/2inch xdcam EX camcorder. In itself a fantastic workhorse of a small form HD camera. In under 3 years we've seen a tremendous transformation of camera technology and price point vs. feature set.
The DSLR revolution kicked it all off and for a good while Canon had the the race by some merging on the big sensors. But one thing about Sony is they never stop developing camcorder technology.
Disclaimer: I have largely shot with Sony Camcorders all my career from the early days of Betacam SP right up to HD cam. (I've been shooting professionally since 1994) This has largely been by request of the clients I was either working for at the time or employed by; Reuters Betacam SP, BBC, Betacam SP, ITV beta cam SP, beta cam SX, freelance-various . So I am most familiar with Sony menus, camera layout and their idiosyncracies.
I never used to consider working with smaller camcorders as 'proper' and I guess for the most part until the EX-1/EX3 came out they didn't quite match up.
But for me the FS100, I believe changed all of that. We now have affordable Super 35mm video camcorders capable of giving us the film look without having to bolt on extra bits of kit like DOF adaptors.
12 months later and...
Enter the New Kid - add a new sensor that is 4K ready and Boom….
The NEX FS700 is born and it's an impressive start.
Not to mention: • ND filters • HD-SDI • Super SlowMo 240fps at 1080P!!! • Cine Gammas • Cine Frame line/markers • Face detection (when using E Mount lenses or Alpha with LEA2 adaptor) • New improved top handle • New improved side handle • Improved expanded focus
Here's my 16 minute video review of the pre-production Prototype.
NB: This is a camera is still in development and while most of the features have been set, the engineers at Sony in Japan are still working on the image. That said it's pretty good out of the box, but we have been feeding back with comments. As Beta testers, it's only fair to maintain a balanced view of a camera when the images and features have not quite been finalised.
Here is our film VS that we created with James Tonkin from Hangmanstudios.com. This project was more of a creative elaborate camera test.