This commercial voiced by Apple's Steve Jobs in 1997 never went to air. And never included Steve. Time for a revival?
I've been out of web contact for a couple of days on a shoot. We've been down in the far west of England, in Cornwall, shooting a new FS100 project.
So it was late on Thursday morning when I heard the sad news of Steve Jobs death.
It's fair to say that whether you are a fan of Apple or not, what he achieved with Apple was nothing short of incredible.
I was genuinely saddened by the news.
For many of us, using the Mac for our photography and filmmaking has been an integral way of life.
I switched back in 2003 with an old 15" MacBookPro which I still have and use today, along with my other slightly obsessive love of Mac products.
I never, ever minded paying more for Apple products because the whole Apple experience was one of belonging. And I am a proud Apple user.
I wonder if we will ever see another iconic Visionary like Steve Jobs?
Thankfully he had built an incredible team around him which allowed him to quietly slip off from his role as CEO and spend his last remaining days privately with his family and protect the many thousands of Apple employees and their families.
His family now have to mourn the passing of their father and husband.
But what a legacy to leave at only 56 years old.
I hope we can all feel proud of our legacy when our time is up.
My thoughts go out to Steve's wife and kids- They've lost their dad and husband and after all family is everything.
Here are some other thoughts sent in from some of you who replied directly to my email this week:
Thanks for this little email where you share your thoughts with us.No more to tell, everything is in your lines. I was a long time PC user until last year and I've been totally convinced when I bought my first MacBookPro 17''. Now I'm also working with a iMac 24'' and I feel just easy to make my work.
As you wrote, what a legacy this man leaved is just awesome. It is not gave to all of us the possibility to feel proud of what we done in our short journey on earth. But it is definitely that we can think and feel for the men like Steve Jobs. He was Apple, but he was also Pixar, again, no more to tell.
Thanks to him to have been one of the very few men who made the computer and media technology history.
Well said Den, I couldn't agree more. A true visionary and business leader he changed the consumer and corporate worlds of computing.
Many thanks for sharing your grief of ill timed demise of the beloved Steve Jobs, who made us all to lead
a trouble free creative life through which our lives are made off.
I have been using the avid from 90s later switched to my own edit facility with g4 continued with MBP in 2006,
no day will go without him being remembered.
Look at the magic that he has brought us together I live in some remote part of south india, you in england,
but we all share the same thought.
what a great man. long live the heritage of steve through his innovations.
Hi Den... Thanks, I feel similarly.
I was there in the hippy era of the excitement of actually getting a COMPUTER to DO something!
The along came Gates Woz and Jobs...all from the same basement!
A bit like the heady days of Michaelangelo et al in the Renaissance era...a small spark of creative genius , fuelled , and look what weve got!
Phil ...Brisbane Australia
Very nicely put Den - been a massive fan of both Apple and Steve for years. He leaves a HUGE hole which I sincerely hope Tim Cook and the team can fill over the coming year.
Very well written Den. Your doing a great job, please continue with these wonderful and insightful emails.
Thank you so much for that. Appreciated.
I'm glad you sent this out. I've never been so affected by someone dying that I never met. I guess this is my Diana moment, my icon
I think he was brilliant in business and in innovation but as a genuine human being who led from the top who did make a difference and never lost the respect of his workforce his peers and the millions of people like us who just loved the products he produced. I remember trying to edit some video over 20 years ago on my PC and if I got past 5 minutes without it crashing I was doing well. macs changed all that for me and I was mesmerised by the the guy ever since. Everything he touched was great even seeing my first pixar movie. From now I also want to look in the mirror and ask myself how can I make a difference today!
Yes, Indeed Den, I will think of 'Steve Jobs' everytime I sit before my beautiful IMAC 24. I switch the Computer on and I can hear It, briefly, as it whirrs into life and after that moment has passed -
I hear nothing at all.
Thanks for the email Den
I couldn't have put it better myself
I started my business in 1995 using a PC with a Miro DC30 capture
i seemed to spend more time having the bloody thing repaired than editing on it.
In 1999 I switched to Mac couldn't live without Macs now
Thank you Steve Jobs
Well put Den. I heartily agree with all of your sentiments. I'm on a Mac since the Mac Plus 20-odd years ago and that's all I've ever known.
Thanks Den for RIP Steve.
Amen to your comments! I too feel as you do - oh to be more like Steve!